RUS
SERGEY BABICHENKO
PR, GR, MARKETING COMMUNICATIONS
My expertise is based on 15 years of successful career as business media reporter and editor and 14 years of managing global corporate communications, including public relations, internal and marketing communications, crisis management and litigation PR.

I created a unique training on corporate communication, consisting of more than 60 videos and 400 cartoons. All are published on this site.

I make custom hand-drawn explainer videos for businesses and organizations. They are in love with the format.

I also write children's fairy tales and draw illustrations for them. You can read them at http://mashayasha.com/ in Russian and Ukrainian.
This is a cartoon about me
It's funny, short and easy to watch. Enjoy!
Professional skills
  • 1
    Communications from scratch
    Develop external, internal and marketing communications for large multinational corporations: recruit, coach and motivate teams, develop strategies and budgets, align PR with business goals, plan and manage day-to-day operations, generate and implement ideas, deliver on expectations.
  • 2
    Positioning
    Promote reputation of companies and executives through news and interviews, speeches and meetings, social media posts and blogs, multimedia formats, websites and direct advertisement, as well as through the internal communications channels.
  • 3
    Create content
    Provide communication support for business units and projects, including production and distribution of promo materials - from brochures and catalogues to movies and multimedia solutions. Sounds simple but it's not.
  • 4
    IR & GR communications
    Provide communication support for investor relations and government relations, including media and event management, development of presentation and promo materials for investors, reporters, authorities and the general public.
  • 5
    Hard times PR
    Crisis management communications, including litigation PR: action plan, development of materials, coördination of contractors, confidentiality.
  • 6
    Connect to employees
    Develop and operate channels of internal mass communications, e.g. mobile intranet apps, corporate TV networks with integrated business indicators, various feedback channels, social media channels, newspapers, magazines, leaflets, info boards, etc.
  • 7
    Sales promotion
    Develop and promote B2B and B2C brands of companies, products and services. Create and manage marketing communications departments.
  • 8
    Websites and SMM
    Develop, promote and manage websites and social media accounts (SMM), plan and create content.
  • 9
    Social responsibility
    Develop, launch and manage charitable, social and arts initiatives.
  • 10
    Event management
    Plan and manage events, including investor days and business openings.
  • 11
    News journalism
    News reporting and analytics. Newsroom editorial management. I miss it.
  • 12
    Sell news
    Develop and sell news and information products. I used to do it very well.
My experience
S&P Global Commodity Insights
12.2023 - present time
Senior Editor
BABICH&CO CREATIVE LAB
01.2021 - present time
Author and founder of the educational multimedia project. The idea is to share the best practices of the corporate communications in a form of funny cartoons and other easy formats.
NLMK INTERNATIONAL
08.2019 - 12.2021
PR & Marketing Communications Director:
global marketing communications of the group, public relations and internal communications in the EU and the US.
(Location: Belgium)
NLMK GROUP
05.2013 - 08.2019
Public Relations Director:
internal and external communications of the leading steelmaking group worldwide
OJSC GLAVSTROY
03.2012 - 05.2013
PR & Marketing Communications Director, Advisor to the Chairman of the Board
BASIC ELEMENT COMPANY
04.2008 - 03.2012
Head of Press Service,
Press Secretary of the Chairman
INTERFAX NEWS AGENCY
08.1999 - 03.2008
Deputy Executive Director of
Interfax Global Services
(my last position in the company)
ECHO OF MOSCOW
RADIO STATION
09.1994 - 08.1999
Regular newsroom internship during my journalism studies at Moscow State University.
COMMITTEE TO PROTECT JOURNALISTS (NYC)
06.1997 - 07.1997
Internship while studying journalism at Moscow State University. Preparation of practical material for the diploma.

My universities
1
UNIVERSITY OF THE ARTS LONDON
2019
Online courses:
Strategic Branding, Identity and Brand Experience
by Marc Wood;
Visual Identity by David Cuesta;
Graphic Design by Andrew Holmes;
Brand Strategy by Mike Leahy;
Brand Management by Giulio Mazzarini;
User Experience (UX) Design by Heidi Smith;
Digital Graphic Design by Kasia Rust and Graham Burt;
Creative Copywriting by Phil Woodford.
2
MOSCOW STATE LAW ACADEMY
2008-2012
Master's Degree in Civil Law
3
MOSCOW STATE UNIVERSITY
1994-1999
Master's Degree in Journalism
4
CENTRE DE FORMATION ET DE PERFECTIONNEMENT DES JOURNALISTES (СFPJ)
1997 - 1999
Degree in French Journalism